Introduction to media -blog index so far


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camera movement and editing

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Pan movement: This shows the pan movement to the horizontal right on 0-14. This is when they are experiencing data and they were looking and info. One said send it to me and the camera horizontally rotated while it was in the same room. This intrigued the audience/consumers to know and get the full information. Zoom: This scene is called Zoom whereby the camera is moving closer to shoe the  audience what the person is reading it is on 0-0.27.This shows the audience what the big news is and how it is shown in the news paper. Hand held This shows the Handheld movement on 2-25. This shows urgency in this scene and shaking. This highlights tension in the scene. The man climbs the ladder, while the other ones follow him the pressure builds up by the camera shaking. This makes the audience enthusiastic about seeing what's going to happen next. 2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience. Straight cu...
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Demographics and Psychographic

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  What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps you unlock  new insights about your target audience to map into new business opportunities that drive your marketing strategy  forward 3) What are the seven different Psychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeded, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer :  Materialistic, acquisitive people who are driven by others perceptions. The Reformer :  Reformers are most anti-materialistic out of the seven groups and are often received as intellectual. The Explorer :  These people are driven by a need for discovery, challenges and...
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