Introduction to media -blog index so far


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Demographics and Psychographic

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  What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps you unlock  new insights about your target audience to map into new business opportunities that drive your marketing strategy  forward 3) What are the seven different Psychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeded, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer :  Materialistic, acquisitive people who are driven by others perceptions. The Reformer :  Reformers are most anti-materialistic out of the seven groups and are often received as intellectual. The Explorer :  These people are driven by a need for discovery, challenges and...
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First blog task

  1) Which part of Media are you looking forward to the most? -social media 2) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  - phone 3) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  - average 4) What was the last TV programme or film you watched? 5) What device or subscription do you use to listen to music? - i rarely listen to music 6) Do you play videogames? If so, what do you play games on and what is your favourite game? - I don't play it 7) Are you on social media? If so, what social media do you have and why do you like it?  - yes, i like it because i can interact with my friends from other places 8) Finally, do you think the media is a positive or negative thing for young people? Why? Sometimes, the media  is positive for young people  because they can get influenced really easily.On the other hand, media is a ver...
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media assessment 1 :learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: A GOOOD ASSESMENT ,FADUMO! Attempting to apply denotation and connotation and media codes for the unseen media advert (Q3). EBI: Revise the camera shots  /angles .Ensure you give examples for Q6 to consider how /why choices are made. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 5/12 Q4:2/2 Q5:3/6 Q6:3/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. The question  I am really good on and feel comfortable is denotation and connotation. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. My weak question  I need to practise on is camera shots and mis- ...
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