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Demographics and Psychographic

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  What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps you unlock  new insights about your target audience to map into new business opportunities that drive your marketing strategy  forward 3) What are the seven different Psychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeded, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer :  Materialistic, acquisitive people who are driven by others perceptions. The Reformer :  Reformers are most anti-materialistic out of the seven groups and are often received as intellectual. The Explorer :  These people are driven by a need for discovery, challenges and...
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First blog task

  1) Which part of Media are you looking forward to the most? -social media 2) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  - phone 3) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  - average 4) What was the last TV programme or film you watched? 5) What device or subscription do you use to listen to music? - i rarely listen to music 6) Do you play videogames? If so, what do you play games on and what is your favourite game? - I don't play it 7) Are you on social media? If so, what social media do you have and why do you like it?  - yes, i like it because i can interact with my friends from other places 8) Finally, do you think the media is a positive or negative thing for young people? Why? Sometimes, the media  is positive for young people  because they can get influenced really easily.On the other hand, media is a ver...
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Denotation and connotation

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  Create a new blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation I n the WaterAid advert, there is a young boy where you can see he is sad. There is a logo example of written and verbal codes. There is a technical code such as a village cottage and a tree in the background of the advert. The advert ensures the young boy is standing out to the consumers. Connotation In the water aid advert, the connotation of the realistic scheme in the background indicates how the young boy is from a state where one lacks access to basic needs such as food, clothing and shelter. The typography(font)is in bold and ‘Dig toilets, not graves’ in poor sanitation in the developing world. 2) Now choose your own c...
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