Denotation and connotation

 




Create a new blogpost in your GCSE Media blog called 'Denotation and connotation'.


1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

Denotation

In the WaterAid advert, there is a young boy where you can see he is sad. There is a logo example of written and verbal codes. There is a technical code such as a village cottage and a tree in the background of the advert. The advert ensures the young boy is standing out to the consumers.

Connotation

In the water aid advert, the connotation of the realistic scheme in the background indicates how the young boy is from a state where one lacks access to basic needs such as food, clothing and shelter. The typography(font)is in bold and ‘Dig toilets, not graves’ in poor sanitation in the developing world.



2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.





Denotation

In this ecovia advert, I can see a car painted in somebodies hand an a red car painted in the guys cheeks. I can see the green car painted in the somebodies hand punching the guys face. The logo in the advert is a example of verbal codes .

connotation
in the advert, the realistic colour scheme indicates real life situation where by the advert is trying to show that audience how drink driving can be very severe and how it has consequences. The typography in (bold) red and white 'STOP THE VIOLENCE DON'T DRINK AND DRIVE'  has a rear meaning to show in the picture(technical code) imply that the guy punching indicates cars crashing and how it can be very damaging and can cause injury or worse even death.

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