What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps you unlock new insights about your target audience to map into new business opportunities that drive your marketing strategy forward 3) What are the seven different Psychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeded, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer : Materialistic, acquisitive people who are driven by others perceptions. The Reformer : Reformers are most anti-materialistic out of the seven groups and are often received as intellectual. The Explorer : These people are driven by a need for discovery, challenges and new frontiers. The Succeeded